Idefu is owned and run by Design engineer, Ph.D. Martin Aggerbeck.
Idefu is an abbreviation of the Danish words ide, formidling og udvikling (idea, dissemanation, and development).

Martin has a broad experience within creative, technical, and academic fields. He has many years of experience with natural science communication and development projects in different companys.

Martin has worked with content development, project and production management and teaches as an external lecturer at Aalborg University on the study program Sustainable design.

Follow Idefu on Instagram or Facebook and read more about Martin on LinkedIn.



Science Centre in Hellerup, where playful learning is the road to knowledge. Martin has had connection to Experimentarium since 2003, both as an employee and as a consultant with Idefu.

Amager Ressource Center

ARC runs Copenhill (garbage power plant) and several recycling depots. Idefu has collaborated with ARC since May 2017 developing visitor centres for Copenhill and Sydhavn recycling depot.

Dansk Lys

Dansk lys (Danish Light) is an innovation network for the Danish lighting industry. Idefu developed light installations for "Caleidoscopic light galla" held for exclusive members.


Frugtformidlingen communicate knowledge about food and nutrition using fun and inspiring activities. Idefu held a workshop Frugtformidlingen about creativity and testing ideas.

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